15 Mobile APP Development Trends in 2024

Smartphones have long taken over our planet, becoming an integral part of our lives. And this cannot be denied, since today they are used by about 7.33 billion people- that is, the majority of the population of our planet. It is these trends that explain the regular appearance of more and more new Mobile application development services. What benefits do they provide?

A trusting atmosphere for interaction with clients;

Automation of all business processes;

Quick audience analysis;

Convenient payments;

Easy to attract new audiences;

Improving the quality of services offered.

Relevance and development of mobile development

Mobile applications have penetrated into all areas of our lives, from education and weather forecasts to calculating calories and adjusting sleep patterns.

Business analystsData.aiIt is predicted that in 2024, the number of mobile app downloads worldwide will reach a record 257 billion, which is 1% more than in 2023. This speed may not seem fast enough to you, but given that these days, mobile device owners are extremely selective about new mobile applications, this only indicates the stable development of the mobile development niche.

In general, the development of the mobile application industry provides unprecedented opportunities, but at the same time, competition within it is also growing. So what will the technology trends in mobile development be in the coming years?

The importance of following mobile development trends

In fact, in terms of providing a sustainable competitive advantage, the mobile development niche is not much different from any other business niche. In order not only to survive, but also to get a stable increase in profits, it is important to monitor which trends in mobile development are currently the most relevant and, if they can be used in the context of your business, optimize your software with their help.

Ultimately, this approach will ensure not only the attraction of new users who will be interested in the latest developments in the field of creating mobile software, but also the retention of existing ones who want to experience an updated user experience.

15 key mobile development trends in 2024

Below, we invite you to consider the most current trends in mobile development.

Internet of Things (IoT)

Our top technological trends in Mobile app development company open with the Internet of Things. Typically, Internet of Things technologies are used to implement mobile solutions for business - be it logistics, smart homes, healthcare, retail, hospitality or something else. Ultimately, such software provides centralized management and/or monitoring of a system of devices installed at a distance from the user. As for the relevance of this technology in 2024, it is quite predictable: instead of using legacy data or local dashboards, it allows users to remotely access data collected in real time.

Development for foldable smartphones

Foldable smartphones are just another popular mobile device form factor. At the same time, why not take full advantage of this feature and launch an application that would adapt to the position of the screen more variable than in the case of devices with a static screen? Perhaps your audience will not be as large as you would like, however, due to the relatively unoccupied nature of this niche, you can at least try to become one of its founders.

This Internet connection standard is not yet available in all countries, but mobile devices compatible with it are already being actively produced. This means that by launching a 5G-compatible mobile application, you will automatically attract the attention of the owners of these devices. Note that the greatest benefits of 5G come from video streaming solutions, so you may want to consider this niche first.

**Mobile trading

If your business involves online trading, you can implement these processes within your mobile application. Unlike a website, here your users will be able to customize the application interface for themselves, save their favorite positions and gain access to a number of other features that cannot be implemented using web technologies.

Chatbots

To streamline processes related to customer service, you can launch an application with a chatbot that will take on the lion's share of customer questions and complaints. Note that, unlike analogues based on artificial intelligence, such solutions imply the use of ready-made answers to possible user requests, so the risk of incorrect behavior of your software will be minimized.

Development for wearable devices

The popularity of wearable gadgets has increased sharply around the world – in particular, their number recently exceeded one billion. Considering how often Apple, Samsung, and FitBit update their smartwatch lines, it's safe to say that these devices will continue to grow in popularity. Already, many applications are being adapted for use in smart watches, including sports, audio and video services.

Artificial intelligence

Over the past 10 years, the frequency of searches for “machine learning” has increased by 880%. And this is logical, because in recent years AI can be found in almost any business niche. For example, Ikea recently acquired artificial intelligence startup Geomagical Labs to optimize its software's augmented reality visualization capabilities. And this is by no means an isolated case, because AI is used in management almost everywhere, from advertising to smart assistants and from manufacturing to journalism. Thus, we can conclude that this trend is only gaining momentum.

Mobile wallets and payments

Most American banks today offer to pay bills using smartphones. Moreover, these days, many IT startups are competing for mobile banking clients by offering financial services for lower fees than traditional banks. As an example, we can name one of the most popular fintech platforms in China – WeChat Pay. To appreciate the scale of its success, it is enough to mention the billions of financial transactions that are carried out daily within this platform. Also, do not forget about the Ukrainian representatives of mobile banking - in particular, the time-tested Privatbank and the technically advanced Monobank.

Augmented and virtual reality

We can already see how AR technologies are modernizing retail marketing thanks to an individual approach to customers, contributing to the further growth of online sales. Most buyers agree with this. In particular, according to Snapchat, 76% of consumers believe that AR will play a leading role in their future purchases, and 57% of consumers want to increase the use of AR in their daily lives. As for virtual reality, it is not yet sufficiently developed in the context of mobile development, since such applications require the purchase of quite expensive accessories, such as VR glasses. At the same time, it is expected that in 2024, this device will become more accessible to the masses, which means that applications using virtual reality technologies will become more in demand.

Application development using Low-Code and No-Code

These two approaches have become perhaps the most important trend for software development. This is evidenced by the frequency of the “low-code” request, which has grown by almost 450% over the past 5 years. Thanks to these technologies, anyone can create their own application because no coding skills are required. This is supported by Google’s purchase of an entire platform of mobile services without code – AppSheet – in 2021. As we can see, Google has decided not to ignore promising technologies. And, although the low-code trend does not make manual coding an anachronism, its importance cannot be overestimated, since it provides new opportunities for creating applications of any complexity.

Cybersecurity

User privacy will become a priority in mobile app development in 2024. This is predictable, since the number of searches for “data privacy” on Google has increased by almost 150% over the past 5 years. In particular, insufficient data security has become one of the reasons why users abandon some Google applications. At the same time, applications with end-to-end encryption, like Telegram, are gaining popularity - it has achieved explosive growth in the number of users precisely due to its special attention to privacy. Overall, information security is one of the leading trends in 2024 that any mobile services user should follow.

Camera-centric apps

In recent years, remote work has become increasingly popular around the world, encouraging people to use video calling more often. For example, during just the first week of the coronavirus pandemic in March 2020, video conferencing applications set an absolute record for the number of downloads - 62 million times. In fact, this has become a decisive factor in the current popularity of applications such as Zoom, Google Meet and even the slightly outdated Skype. The YouTube video service and other video streaming applications, like TikTok, have also become increasingly relevant. Overall, this suggests that modern users like video broadcasting services that help them communicate with friends and quickly increase their subscriber base.

Cloud computing

Cloud computing is already the leading technology in the business segment - more than 94% of companies confirm that they actively use cloud computing, and the vast majority plan to increase spending on cloud technologies in the coming years. Given this trend, we will soon see increased attention to cloud-based mobile applications. It is predicted that until 2026, the market for mobile cloud solutions will grow by 25% annually. This is not surprising, because cloud applications are compatible with several mobile platforms (iOs and Android), which greatly simplifies their further updating and scaling. This, in turn, saves money and time, making this trend a priority for developers and companies.

Medical applications for everyday use

In recent years, there has been a popularization of the development of specialized services for healthcare. This is a very broad category of applications, which can include both services for general health care, for example, for tracking the number of calories consumed or training recommendations, and specialized medical applications that provide remote monitoring of a patient’s health status. Today, more than 350 thousand applications can be found in the public domain, and by 2027 this niche will grow by another 45%. Recently, the industry has been taking specific steps to ensure medical oversight in the development and use of the benefits of AI. At the same time, today there is still no universal service that can cover all diseases and provide for all possible scenarios, so there is still enough room for development in this industry.

Trends that will lose their relevance in the future

What about the trends in mobile development that will fade into the background or become irrelevant in 2024?

According to its creators, 5G internet speeds are up to twenty times faster than typical 4G. This is why mobile device developers and mobile operators will be focused on implementing the first standard in 2024. Now it becomes clear why mobile applications limited only to the 4G standard will quickly lose their relevance.

No integrated payments

Many businesses develop applications as a tool for online communication with their audience. However, if your company has the opportunity to move its trading activities online, the lack of a built-in payment gateway in your mobile application is unlikely to work in your favor. That's why, whether you already have one or are about to create one, make sure it has the functionality you need to pay for purchases securely.

Touch control

Most apps now allow users to enter data, search, and use other functions not only through manual input via the touchpad, but also through voice commands. Therefore, if your application is deprived of this feature, it risks losing its position against more convenient competitors.

Launch a modern mobile application with WEZOM

Are you planning to launch a mobile application? Or perhaps you already have it, but its current functionality does not meet any of the top trends in mobile development? In both the first and second cases, we are ready to come to your aid. Our specialists will select the optimal technology stack for your project, plan its architecture and create an up-to-date design so that users want to return to your software again and again. Rest assured that with us you will receive the best solution within your requirements.

Conclusion

We hope that we have helped you understand the main trends in Mobile application development services, and now you can choose those that are most relevant specifically for your business niche. If you are planning to develop a mobile application from scratch or want to optimize existing software, contact us. We will apply our best practices and expertise to provide you with a product that is competitive, cost-effective and easy to support.